Every massage therapist that is thinking about getting into this business needs to have the right massage equipment in order to perform their best. While many massage therapists will prefer not to spend the extra cost of acquiring all what that is needed, I would not cut too many corners if you want to succeed.
Many people benefit from massage therapy. It is not just used to relax people anymore. When we think of massage, we often imagine luxury spas where people are pampered and spoiled. This is no longer the case massage therapy is now used to improve performance in athletes and help people with chronic pain, injuries and even for anxiety and other emotional disorders
A massage therapist just beginning in practice may benefit from being available at moment's notice often visiting homes of those who are in need of a massage. So the first essential item, a portable lightweight massage table. And I would also considering purchasing a portable massage chair for marketing purposes and corporate accounts. This is huge I brought in aprox. 50% of my clientele from using the chair alone, the chair offers many advantages that a massage table will not.
Business cards and a website
You must have a way for your potential clients to contact you, get more information and learn about your massage techniques that you specialize in, a website allows this potential client to gain valuable insights about your services without having to stay by a phone even if you are with another client. Today our websites can now book clients, and send a text message with that confirmed appointment to your cellphone without you ever taking a call.
Your massage therapy business cards should have all the general information on it name, phone number, services offered and a call to action. Your call to action can be something very simple like, come in this month and save $20 off your next massage. Or get 30 minutes free when you buy 30 minutes, but be sure to have an expiration date ending in a week or two, you can always extend it.
Your website need not to be anything real expensive of fancy due to the reason that you will probably be making a lot of changes on it as you grow your business. You do need to make sure that it has an email optin form, this is for building your network of clients. If you have their email address, then at anytime you move or have a special offer, letting your all clients know is just a few keystrokes away. Your website should once your busy, have an online scheduling system, this way your clients can book right from their computer plus you can set it up to capture a physical address, phone number, birthdays and get informed of any special considerations that the client may have prior to them coming in. This alone can make a huge impact, our clients love it. Consider offering gift certificates, it is not too difficult to set up.
For those who wish to set up an office practice, it is necessary to have all the necessary equipment such as proper stationary, tables, mats, chairs and other misc. items. But if want to make a winning impression, get a good lotion, I prefer Biotone Dual Purpose. Do not buy some cheap oils they will make your clothes have oil stains on it so will your sheets. And if you do not have a shower available; chances are pretty good that your client will get oil stains on their clothing as well. Last key equipment would be a table heater or pad for your massage table, have it on prior to your client coming in, they will love you for it.
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